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AMORROMA means Love Roma and Heather Roma has always loved the bridal industry and the crispness of white/ivory clothing as a whole. This love of wedding gowns, bridal wear and her own exciting marriage lead to her launching a collective that fuses her background in event planning and design and her bohemian lifestyle.

AMORROMA bridal works exclusively with local LA based cutters, sewers and makers to create beautiful wedding decor and flattering, body conscious dresses.  To complete the style and look that encompasses her line, Heather sources gorgeous accessories from other brands to offer a bit of everything the simpler, non-traditional, boho bride would want.  Keeping the reduce, reuse, recycle mind frame, Heather wants you to be able to repurpose your dress after the wedding.  Nothing should go to waste.  Even the bouquets and centerpieces offered on the site can be replanted for lifelong memories.

Island born, east coast bred and west coast at heart, Heather Roma Pollock is a lover of all things beauty and a mover and a shaker at the core. Principal at The Westside Collective, and owner of AMORROMA and Grower Goods, her brands have been featured in In Style, People, Sports Illustrated and Sunset magazine to name a few. Find her handcrafted products at Free People, Urban Outfitters and other exceptional retailers.